Wayfarer: Logo Design for Travel & Hiking Brand

About

For this personal project, I used AI to generate a design task, which led me to create a logo for Wayfarer, a travel and hiking company. I designed two distinct logo concepts—the first featured two variations with different trees, symbolizing adventure and nature, while the second incorporated a plane and compass, representing travel and exploration. After careful consideration, the first logo was finalized. This project allowed me to experiment with different visual elements to capture the essence of travel and hiking while ensuring a strong and versatile brand identity.