About

For a college project focused on brand redesign, I chose to work on DeviantArt, a well-known platform for artists and creatives. My objective was to create a visually appealing and impactful logo that strengthens the brand identity while aligning with DeviantArt’s core values and artistic community. Since the platform celebrates creativity across various styles and mediums, I designed a colorful logo to reflect the diversity of artworks and artistic expression. I explored four design options, each incorporating different visual elements, and ultimately, one was selected as the final design. This project allowed me to refine my branding skills and create a logo that resonates with the vibrant and dynamic nature of the DeviantArt community.