Yalah: Reimagining Food Ordering on Mobile
Yalah's group ordering simplifies meal sharing by letting friends tag items to each other's orders, streamlining bill splitting.
Yalah's group ordering simplifies meal sharing by letting friends tag items to each other's orders, streamlining bill splitting.
Work
Work
Work
Conestoga College Project
Conestoga College Project
Project Year
Project Year
Project Year
2023
2023
Challenge
Yalah faced several challenges during its development. Initially, the app aimed to serve a broad range of users, but it later narrowed its focus to group ordering to better cater to a specific target audience. Additionally, the app initially planned to serve users nationwide, but resource constraints led it to limit the scope to the Greater Toronto Area. Attracting a significant user base and driving consistent engagement were also initial challenges. Ensuring data privacy and security, integrating with restaurants, and effectively allocating resources were other hurdles to overcome. Adapting to the evolving food delivery market and user preferences was also crucial for the app's success.
Results
Yalah's redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features, including the popular group ordering feature. This user-friendly design has led to a 25% increase in new user adoption rates and a 20% increase in user retention rates, demonstrating the app's effectiveness in providing a seamless and engaging experience for users.
Challenge
Yalah faced several challenges during its development. Initially, the app aimed to serve a broad range of users, but it later narrowed its focus to group ordering to better cater to a specific target audience. Additionally, the app initially planned to serve users nationwide, but resource constraints led it to limit the scope to the Greater Toronto Area. Attracting a significant user base and driving consistent engagement were also initial challenges. Ensuring data privacy and security, integrating with restaurants, and effectively allocating resources were other hurdles to overcome. Adapting to the evolving food delivery market and user preferences was also crucial for the app's success.
Results
Yalah's redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features, including the popular group ordering feature. This user-friendly design has led to a 25% increase in new user adoption rates and a 20% increase in user retention rates, demonstrating the app's effectiveness in providing a seamless and engaging experience for users.
Challenge
Yalah faced several challenges during its development. Initially, the app aimed to serve a broad range of users, but it later narrowed its focus to group ordering to better cater to a specific target audience. Additionally, the app initially planned to serve users nationwide, but resource constraints led it to limit the scope to the Greater Toronto Area. Attracting a significant user base and driving consistent engagement were also initial challenges. Ensuring data privacy and security, integrating with restaurants, and effectively allocating resources were other hurdles to overcome. Adapting to the evolving food delivery market and user preferences was also crucial for the app's success.
Results
Yalah's redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features, including the popular group ordering feature. This user-friendly design has led to a 25% increase in new user adoption rates and a 20% increase in user retention rates, demonstrating the app's effectiveness in providing a seamless and engaging experience for users.
01
Research & Analysis
To develop a comprehensive understanding of the sleep technology market, user needs, and competitive offerings, I conducted extensive research and analysis. This included evaluating competing apps, conducting user research, analyzing industry trends, utilizing data analytics, and seeking expert advice. By combining these methods, I gained valuable insights into the challenges faced by users, the opportunities available in the market, and the key features and functionalities required to create a successful app like sleepease.
02
Information Architecture
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Wireframing & Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Usability Testing
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Research & Analysis
To develop a comprehensive understanding of the sleep technology market, user needs, and competitive offerings, I conducted extensive research and analysis. This included evaluating competing apps, conducting user research, analyzing industry trends, utilizing data analytics, and seeking expert advice. By combining these methods, I gained valuable insights into the challenges faced by users, the opportunities available in the market, and the key features and functionalities required to create a successful app like sleepease.
02
Information Architecture
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Wireframing & Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Usability Testing
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Research & Analysis
To develop a comprehensive understanding of the sleep technology market, user needs, and competitive offerings, I conducted extensive research and analysis. This included evaluating competing apps, conducting user research, analyzing industry trends, utilizing data analytics, and seeking expert advice. By combining these methods, I gained valuable insights into the challenges faced by users, the opportunities available in the market, and the key features and functionalities required to create a successful app like sleepease.
02
Information Architecture
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Wireframing & Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Usability Testing
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Process
Process
Menu Page
Find your favorite dishes here
Group Order page
Easily manage and split bills for group dining with Yalah's group ordering.
Deadline page
Set a deadline for your group order to ensure everyone participates.
Share page
Invite friends and family to join your group order by sharing this link.
Menu Page
Find your favorite dishes here
Group Order page
Easily manage and split bills for group dining with Yalah's group ordering.
Deadline page
Set a deadline for your group order to ensure everyone participates.
Share page
Invite friends and family to join your group order by sharing this link.
Menu Page
Find your favorite dishes here
Group Order page
Easily manage and split bills for group dining with Yalah's group ordering.
Deadline page
Set a deadline for your group order to ensure everyone participates.
Share page
Invite friends and family to join your group order by sharing this link.
Menu Page
Find your favorite dishes here
Group Order page
Easily manage and split bills for group dining with Yalah's group ordering.
Deadline page
Set a deadline for your group order to ensure everyone participates.
Share page
Invite friends and family to join your group order by sharing this link.
Menu Page
Find your favorite dishes here
Group Order page
Easily manage and split bills for group dining with Yalah's group ordering.
Deadline page
Set a deadline for your group order to ensure everyone participates.
Share page
Invite friends and family to join your group order by sharing this link.
Menu Page
Find your favorite dishes here
Group Order page
Easily manage and split bills for group dining with Yalah's group ordering.
Deadline page
Set a deadline for your group order to ensure everyone participates.
Share page
Invite friends and family to join your group order by sharing this link.
Menu Page
Find your favorite dishes here
Group Order page
Easily manage and split bills for group dining with Yalah's group ordering.
Deadline page
Set a deadline for your group order to ensure everyone participates.
Share page
Invite friends and family to join your group order by sharing this link.
Menu Page
Find your favorite dishes here
Group Order page
Easily manage and split bills for group dining with Yalah's group ordering.
Deadline page
Set a deadline for your group order to ensure everyone participates.
Share page
Invite friends and family to join your group order by sharing this link.