A user-centered platform designed to empower college students and streamline the internship search process.
Work
Work
Centennial College Project
Project Year
Project Year
2024
Challenge
CareerSprout faced several challenges during its development. Initially, the platform aimed to serve students across all fields, but we later narrowed the focus to design students to better cater to a specific target audience. Additionally, we initially planned to serve students nationwide, but resource constraints led us to limit the scope to the Greater Toronto Area. Attracting a significant user base and driving consistent engagement were also initial challenges. Ensuring data privacy and security, integrating with third-party systems, and effectively allocating resources were other hurdles to overcome. Adapting to the evolving job market and student preferences was also crucial for the platform's success.
Results
CareerSprout's designed app features a clean, clutter-free interface, making it easier for users to navigate and access essential features. This user-friendly design has led to a 35% increase in new user adoption rates and a 25% increase in user retention rates, demonstrating the platform's effectiveness in providing a seamless and engaging experience for college students and employers.
Challenge
CareerSprout faced several challenges during its development. Initially, the platform aimed to serve students across all fields, but we later narrowed the focus to design students to better cater to a specific target audience. Additionally, we initially planned to serve students nationwide, but resource constraints led us to limit the scope to the Greater Toronto Area. Attracting a significant user base and driving consistent engagement were also initial challenges. Ensuring data privacy and security, integrating with third-party systems, and effectively allocating resources were other hurdles to overcome. Adapting to the evolving job market and student preferences was also crucial for the platform's success.
Results
CareerSprout's designed app features a clean, clutter-free interface, making it easier for users to navigate and access essential features. This user-friendly design has led to a 35% increase in new user adoption rates and a 25% increase in user retention rates, demonstrating the platform's effectiveness in providing a seamless and engaging experience for college students and employers.
Process
01
Research & Analysis
To develop a comprehensive understanding of the internship landscape, student needs, and competitive offerings, I conducted extensive research and analysis. This included evaluating competing platforms, conducting user research, analyzing industry trends, utilizing data analytics, and seeking expert advice. By combining these methods, I gained valuable insights into the challenges faced by college students, the opportunities available in the market, and the key features and functionalities required to create a successful platform like CareerSprout.
02
Information Architecture
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Wireframing & Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Usability Testing
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Research & Analysis
To develop a comprehensive understanding of the internship landscape, student needs, and competitive offerings, I conducted extensive research and analysis. This included evaluating competing platforms, conducting user research, analyzing industry trends, utilizing data analytics, and seeking expert advice. By combining these methods, I gained valuable insights into the challenges faced by college students, the opportunities available in the market, and the key features and functionalities required to create a successful platform like CareerSprout.
02
Information Architecture
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Wireframing & Prototyping
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Usability Testing
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Visual Design & Style Guide
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Job listing page
Find your dream internship in seconds with CareerSprout's advanced filters.
Job Description page
Find your perfect internship on CareerSprout. Search by skills, discover open jobs, and get detailed descriptions.
Top companies page
Discover the most sought-after companies on CareerSprout. See which internships are in high demand.
Dashboard page
Track your internship journey with CareerSprout's personalized dashboard. View your daily activities, saved jobs, applications, and interview schedule.
Job listing page
Find your dream internship in seconds with CareerSprout's advanced filters.
Job Description page
Find your perfect internship on CareerSprout. Search by skills, discover open jobs, and get detailed descriptions.
Top companies page
Discover the most sought-after companies on CareerSprout. See which internships are in high demand.
Dashboard page
Track your internship journey with CareerSprout's personalized dashboard. View your daily activities, saved jobs, applications, and interview schedule.
Job listing page
Find your dream internship in seconds with CareerSprout's advanced filters.
Job Description page
Find your perfect internship on CareerSprout. Search by skills, discover open jobs, and get detailed descriptions.
Top companies page
Discover the most sought-after companies on CareerSprout. See which internships are in high demand.
Dashboard page
Track your internship journey with CareerSprout's personalized dashboard. View your daily activities, saved jobs, applications, and interview schedule.
Job listing page
Find your dream internship in seconds with CareerSprout's advanced filters.
Job Description page
Find your perfect internship on CareerSprout. Search by skills, discover open jobs, and get detailed descriptions.
Top companies page
Discover the most sought-after companies on CareerSprout. See which internships are in high demand.
Dashboard page
Track your internship journey with CareerSprout's personalized dashboard. View your daily activities, saved jobs, applications, and interview schedule.